Canberra Pest Experts
Filled a brand-new pest business in 28 days.
153
Booked jobs
$35
Cost per lead
62%
Leads booked
Our own business. The same machine we’ll build for you.
Growthcenter
Booked jobs in your calendar. Not marketing reports.
AI-driven marketing agency for local service-based businesses across Australia. Google Ads, websites, and a team of AI agents that convert leads into booked jobs — proven on the businesses we own ourselves.
153Booked jobs in 28 days
$35Cost per lead
62%Leads booked
Live numbers from Canberra Pest Experts — our own pest control business — first 28 days on the machine.
What the machine runs on
Google AdsMeta AdsGoHighLevelElevenLabsn8nTwilioCalendlyStripeOpenAIAnthropic
The moat
Most agencies have case studies. We have businesses.
We own and run Canberra Pest Experts and Melbourne Pro Cleaners on the exact AI-driven system we’ll build for you. Our money is in the ad account. Our phone is the one the AI agents answer. Our calendar is the one the bookings land in. So when we talk about cost per lead, after-hours capture or the leak between click and booked job, we’re not quoting case studies — we’re describing this morning. If the machine slows down, we feel it before you do, and we fix it before you call.
The machine
Four parts. One machine. We build it, then we run it.
Most local service businesses don’t have a marketing problem — they have a leak. Ads and SEO bring people in, then the website doesn’t convert them and the after-hours calls go unanswered. Industry research puts the leak at around 62% of phone enquiries unanswered for small service businesses. We build the whole chain so nothing leaks out, then we run it for you so it stays sealed.
01Attract
Google Ads and Meta (Facebook) Ads put you in front of people searching for your service right now, in your area, with buying intent on the screen. We build the campaigns from search terms and creatives proven in our own businesses — so your spend isn’t funding our learning curve.
02Convert
A fast, mobile-first website and booking funnel built to turn a click into an enquiry. Not a brochure that sits there looking nice. Every element on the page — headline, proof, CTA, form length — is tested on real ad traffic before we ship it.
03Capture
A team of AI agents answers every enquiry by chat and phone, 24/7, in an Australian voice. They qualify the job, answer FAQs, follow up the ghosted leads and book the work — including the after-hours, lunch-break and on-the-job calls you’re losing right now. No payroll, no rosters, no missed calls.
04Book
Qualified jobs land straight in your calendar with the customer details, address and quote scope already captured. You turn up and do the work. We watch the numbers and tighten what’s leaking — week after week.
AI Agents
Not one chatbot. A team of AI agents.
The leak between “ad clicked” and “job booked” isn’t one step — it’s six. So we don’t bolt on one tool. We deploy a coordinated team of AI agents covering every step of the chain, so the enquiry that comes in at 9.43pm is a confirmed job in your calendar by 9.45pm — without you touching your phone.
Voice Agent
24/7 · Australian voice
Answers every call in a natural Australian voice — first ring, last ring, 2am ring. Handles FAQs, captures details, transfers to you when it should.
Chat Agent
Web · SMS · Messenger
Replies to website chat, SMS and Messenger in seconds — not hours. Picks up the enquiry while the customer is still on your competitor's tab.
Qualifier
Only real jobs
Asks the scoping questions a great receptionist would: job type, location, urgency, budget signals. Only real jobs make it through to your calendar.
Booker
Calendar sync · zero back-and-forth
Writes confirmed jobs straight into your calendar with customer name, address, scope and quote ballpark — no back-and-forth, no double-bookings.
Follow-up
Recovers ghosted leads
Wakes up ghosted leads with timed SMS sequences. The enquiry that went cold on Tuesday becomes the job you do on Thursday — without you lifting a finger.
Reputation
Confirms, reminds, collects reviews
Confirms appointments, fires reminders to cut no-shows, then asks for a Google review at the moment the customer is happiest — straight after the job.
The agents talk to each other. A call your Voice Agent answered at 6am triggers a follow-up SMS at 9am, a confirmation at 4pm, and a review request the day after the job. Nothing falls through. That’s what “full system, end-to-end” actually means.
Proof
The numbers we’ve put up. On our own money.
Most agencies show you a deck of someone else’s wins. We show you the businesses we built with the same machine — same ad accounts, same AI agent team, same booking funnel — running right now in Canberra and Melbourne.
Melbourne Pro Cleaners
Same machine. Different trade.
We run Melbourne Pro Cleaners on the same ads, funnel and AI agent team. We’re stress-testing the numbers there now, and we’ll publish them here once they’re defensible — not before.
Our own business. Proof point in the oven.
Why Growthcenter
The booking machine vs every other option.
You’ve got three other ways to solve this. Here’s the honest version of each — including where they beat us.
$90k/yr and still no ad spend running.
vs hiring in-house
A marketing hire, a receptionist and a junior dev gets you to ~$200k/yr in salaries before a single ad goes live. Three months to recruit, three more to ramp, then someone resigns. The Growthcenter machine is live in weeks, not quarters, with no payroll attached.
Four contractors. Four blame games.
vs DIY or freelancers
An ads freelancer, a web freelancer, a chatbot tool and a VA answering calls — four vendors who don't talk to each other, four invoices, and a leak in every handoff. We own the whole chain end-to-end. One number to call when something breaks. One team accountable for booked jobs.
Reports, retainers, zero skin in the game.
vs the typical agency
Most agencies have never run the type of business they sell to. They optimise for the report you'll read, not the booked jobs you'll do. We own Canberra Pest Experts and Melbourne Pro Cleaners on the exact same machine — so when your numbers move, ours do too. That's not a positioning line; it's the org chart.
None of those options are stupid. They all work for somebody. The Growthcenter machine is for service business owners who want one team running the whole chain — ads, site, AI agents, calendar — accountable to one number: booked jobs in your week.
Industries
Built for the trades and services that fill calendars.
The shape of the problem is the same in every trade — search, click, enquiry, call, booking. We’ve tuned the same machine for each of these, with the trade-specific keywords, ad creatives, FAQs and agent scripts already in our playbook.
Pest control
Treatment jobs, not tyre-kickers
Fill your calendar with real treatment jobs. Proven on Canberra Pest Experts — 153 jobs in 28 days.
Cleaning
Recurring contracts
Turn one-off enquiries into recurring weekly and fortnightly contracts. Proven on Melbourne Pro Cleaners.
Plumbing
Urgent + scheduled
Catch the urgent jobs the second someone searches at midnight, plus the planned reno work.
Electrical
Be the one that answers
Be the sparkie who answers when the other ones don't. AI agents catch every after-hours call.
Lawn care & landscaping
Weekly → seasonal
Weekly bookings that build into seasonal contracts and full diaries. Recurring revenue from day one.
Locksmith & mobile auto
Seconds matter
Capture lockout and breakdown calls within seconds, 24/7. The fastest answer wins the job.
Dental & allied health
Fill chair time
Fill chair time and manage waitlists without the front-desk overhead. AI handles intake.
Salons, beauty & fitness
Trials + rebooking
Convert browsers into trial bookings and handle rebooking on autopilot.
Don’t see your trade? If you’re a local service business and you bill at the end of a job, the machine works for you.
Who it’s for
Built for local service-based businesses across Australia.
Same AI-driven machine, tuned to your trade. Home services — pest, cleaning, plumbing, electrical, lawn care, locksmith — plus tradies, dental, salons, fitness, auto and any local operator that takes bookings. Sydney, Melbourne, Brisbane, Perth, Adelaide and everywhere in between. If you bill a customer at the end of a job or visit, the booking machine works for you — because the shape of the problem is the same in every trade: people search, an ad shows up, a site has to convert, a phone has to be answered, a job has to land in a calendar. We’ve already solved that chain twice. The third time is yours.
Founder
I don’t just market home-service businesses. I own them.
Portrait
I’m Ajay. Mechanical engineer turned operator. For five years I’ve built the ads, funnels and AI systems I’ll build for you — and I run them on my own businesses first, with my own money on the line.
I started Canberra Pest Experts and Melbourne Pro Cleaners because every marketing tactic I wanted to sell needed a real business to stress-test it. I run the ads. I sit inside the AI agents’ call logs. I read the missed-call reports on Monday mornings. Everything on this site, I’ve proven on my own customers, my own cash flow, my own reputation — before I’d sell it to anyone.
Questions
The ones we get every call.
Will this work for my type of business?
If you run a local service-based business that takes bookings — home services (pest, cleaning, plumbing, electrical, lawn care), trades, dental, salons, fitness, auto repair — yes. We've proven it on our own pest control and cleaning businesses, and the AI-driven machine (ads, funnel, AI agent team) is the same, tuned to your trade.
How fast will I see booked jobs?
Ads can start generating enquiries in the first week of going live. Our own pest business hit 153 booked jobs in its first 28 days. Your timeline depends on your budget, your area, and how fast we can get the machine built and approved.
I already run Google Ads — why do I need you?
Running ads is one part of four. Most ad spend leaks because the website doesn't convert and enquiries go unanswered after hours. We fix the whole chain — ad to site to AI agent team to booked job — so the spend you're already making turns into more booked work.
What are the AI agents and what do they do?
Not one chatbot — a team of agents that handle the chain from enquiry to booked job, 24/7. A voice agent answers calls in an Australian accent. A chat agent handles website chat, SMS and Messenger. A qualifier asks scoping questions so only real jobs get booked. A booking agent writes the job into your calendar with customer details. A follow-up agent chases ghosted leads with SMS sequences. A reminder + reputation agent confirms appointments, reduces no-shows, and collects Google reviews after the job. They work together — that's the system.
How much does it cost?
There are two parts: a one-off build fee to set up the machine — ads, website, funnel and AI agent team — and a monthly fee to run and optimise it. The exact figures depend on your trade, market and ad budget. Book a call and we'll give you real numbers, not a vague range.
Do I have to sign a long contract?
No lock-in trap. The machine takes a couple of months to hit its stride, so we ask for a short initial commitment to give it a fair run. After that it's month to month. If it's not working, you're not chained to it.
Do you build the website and handle SEO too?
Yes. The website, the on-page SEO foundations and the conversion funnel are part of the build — we're not just running ads against someone else's broken page. Long-form SEO (content, backlinks, local rankings) is layered on once the paid spine is converting; we don't sell SEO as a standalone retainer.
Why not just use a standalone AI voice tool like Sophiie or Hooroo?
Those tools are great at one job: answering a phone. They don't run your ads, they don't fix the website that's losing the click, they don't follow up ghosted leads with SMS, and they don't watch the booking rate week-over-week to figure out why your cost per lead just doubled. Growthcenter wires the whole agent team — voice, chat, qualifier, booker, follow-up, reminder, review — into the ads and funnel so the answered call becomes a booked job, not just a logged enquiry. If you only need a voice on the phone, a standalone tool is fine. If you want the whole chain working as one system, that's what we do.
Can I see pricing without booking a call?
The honest answer is: not in a useful way. The build fee depends on which channels you need on day one (just Google Ads, or Google plus Meta plus the full AI agent team), and the monthly depends on your ad budget and how much we're optimising. We don't post a fake "from $X" number to win a click — we'd rather spend 15 minutes on a call, give you the real range for your trade and area, and let you decide. No deck, no pressure.
Last call
Want booked jobs instead of reports?
Book a 15-minute call. I’ll look at your trade, your area and your numbers, and tell you straight whether the machine will work for you. No deck, no pressure.